![]() ![]() In an advanced spell checker, that same benefit spans multiple languages (either within the same document or separate ones), which is a must-have if you’re working within a global market. Its main benefit is its accuracy – it catches and corrects errors. What’s the answer? An advanced spell checker. They’re subtle errors that slowly damage your credibility through the copy you publish.They’re immediately recognized and it turns off their desire and interest. ![]() When they’re noticed, people have one of two reactions: And it should come as no surprise that a common example of destroying your hard ‘earned’ credibility, is typos and other grammatical errors on your site. He’s shown that your web credibility comes from a website that’s trustworthy and knowledgeable. Fogg’s research defined four types of credibility: presumed, reputed, surface and earned. Often, it’s your website that’s the first point of contact for customers, therefore it’s responsible for first impressions and (in many cases) is the main source of revenue. He’s applied his findings to companies like eBay (to improve customer service) and Nike (to help simplify its sports technology line), as well as the alumni of Silicon Valley. Why is being accurate important? In his lab at Stanford University, respected Behavioral Scientist, BJ Fogg, researches how website and phone design can impact customers. ![]()
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