![]() It’s a sweet spot that you should keep in mind whenever you email a prospect. Ideally, your sales email should be between 50 and 125 words. What should you write in this type of follow-up email? Reference what you chatted about, and offer to provide additional value. Most importantly, they’ll be more likely to remember you. You’ll still be able to recall the initial conversation, what you learned about the prospect, and their level of interest. If you’re sending a follow-up email to someone you spoke with at an event, do it one or two days afterward. Whether you met a prospect at a networking event or a prospect reached out to you because of compelling marketing materials, send a message as quickly as possible to further gauge their interest in your product or service. Use case 2: You recently spoke to a prospect If the content you send is useful, there’s a good chance the prospect will trust you enough to reach out about your product or service. Instead of contributing to the clutter in your prospect’s inbox, offer additional information or quick tips that can help them improve their business right away. Would you like me to schedule some time for us to go over any questions you may have? How about at ?įollowing up right after a trigger event is a great way to naturally start a conversation with a prospect. I wanted to take a moment to talk about a big problem facing your industry and how I can help you with. It not only gives them more information on ways to make the most out of their trial period but also positions you as a helpful resource.Įmail subject line: Short, sweet, and straight to the point, this template is ideal for a prospect who has signed up for a free trial. In B2B sales, this could be a case study or an invitation to a networking event, for example. What should you write in this type of follow-up email? Whatever the trigger event, it’s smart to reach out with a follow-up email to introduce yourself and offer something of value to the prospect as soon as possible. Or, perhaps you see that a potential customer opened the last email you sent. Maybe you notice a lead signed up for a free trial or your company’s newsletter. Use case 1: A trigger event occurredĪ trigger event is any action that suggests a lead is considering purchasing your product or service. Here are 10 follow-up email templates to help boost your sales. After recently speaking with a prospect.Here are the top use cases for sending a sales follow-up email: Your leads likely receive hundreds of emails a day, and it’s crucial to your success that your emails don’t come across as spam. The email templates below-organized by five use cases-will help you do just that.īefore we dive into templates, it’s important to understand when to do a sales follow-up. So, how do you write a good sales follow-up email? But sending the right follow-up can significantly boost your chances of receiving responses-and closing deals. Getting no response to a sales email isn’t uncommon. That’s why writing compelling sales follow-up emails and sending them at the right time is a critical skill. For the majority of sales professionals out there, the initial email to a prospect is only the beginning of their outreach efforts. ![]() Merely 8.5 percent of outreach emails even get a reply. Unfortunately, one cold email seldom keeps a rep’s pipeline full. Reps daydream about crafting an email so strong that open rates and response rates reach 100 percent. ![]() The hope is that the first email sent to a potential client immediately leads to a sale-no follow-up sequence necessary. Every salesperson who engages in email outreach wants to bat a thousand. ![]()
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